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Market Development Manager – Wilmington, North Carolina

Highland Brewing

Last Updated: 5/25/22

Job Description

Market Development Manager - Central & Eastern North Carolina

Reports to Sales Director


Our Mission

We Cultivate and Celebrate the experience of beer, business, people, and place.

Our Vision

To be the leader in crafting connections through beer and beyond.

This position is responsible for market growth in all of Highland's central & eastern NC (home base in Wilmington) by managing our Distributor Partners and working to execute our Annual Business Plan in each market to achieve volume and distribution goals by delivering against assigned metrics including ad display execution, incentives, thematic promotions, and in-market partnerships and special events.


  • Develops, builds, and strengthens internal and external relationships
  • Implements strategy and tactics to identify opportunities and develops plans to deliver volume and profitability goals in assigned geography
  • Participates in development of Annual Business Plan and ensures progress against goals through concise and consistent communication with Distributor Partners including Monthly Updates and Quarterly Business Reviews
  • Provides detailed follow up for all in-market activities including ad display execution, Distributor work-withs, channel focus, pricing surveys, quality audits, and promotions/special events
  • Managing inventory to ensure that Highland's beers are fresh and in proper rotation and executing seasonal transitions on our timeline
  • Composure, flexibility, and adaptability are keys to excelling in a fast, challenging, and fun environment
  • Champion for Highland's world-class beer portfolio and our charitable and environmental programs


  • Bachelor's Degree preferred

  • Minimum of three years working with or managing Distributors in the beverage alcohol industry

Specific Knowledge, Skills, and Abilities:
  • VIP/Karma Notes/Encompass or similar applications
  • Microsoft Office
  • Ability to multi-task, attention to detail, and a driving passion for independent craft beer
  • Excellent verbal and written communication skills
  • Organized, extreme attention-to-detail
  • Working knowledge of major beer styles, including origins and flavor profiles

  • Willingness to travel overnight is required (30-40%%)

Company Details

Asheville, North Carolina, United States
“We are a small, family-owned company bent on making consistently excellent beer while embracing constant change. If the challenge of creating systems collaboratively appeals to you, Highland might be a good fit.” – Leah Ashburn  Our Mission is to cultivate and celebrate beer, business, people, and place. Highland was born from a pioneering spirit and we continue...